Sell More With Back Bar

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Sell More Products Without Feeling Salesy

Back bar is the best way to sell more products in your clinic, studio, or spa. If you are looking to increase your product sales, without feeling salesy or pushy, then integrating your products into your treatments, using back bar, is the best way to do this.

What Is Back Bar

Back bar products are larger sizes of your products, made for use during treatments in your studio. Back bar products are a great deal for you as it costs you far less for the amount that you get. Back Bar products are available in 100ml airless pumps for serums and toners, 120ml jars for face creams and masks, and 50ml airless jars for eye creams.

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No Sales Talk Needed

Using back bar is the best way to avoid awkward sales situations with clients. Finishing a treatment and then trying to sell additional products at check out can feel awkward and disconnected. You can avoid this by integrating your products into your treatments. This way you can discuss the benefits of the product as you are using it on a client, which allows you to introduce the product as part of education, rather than a sales pitch. By introducing the product in the treatment, clients will see that it is a professional product that is key to treating their skincare concerns, and not just something you are trying to sell them. This makes it a natural transition to telling your client that these products are available for sale as well, so that they can extend the results that they see from your treatments.

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Better Than Samples

A client receiving samples has its place, but it's a disconnected process. Conversely, when you use back bar and apply the product in the treatment room, you are very actively part of the process. When they say "oh I love the way that feels", that directly opens up conversation about the product where education can happen in the moment, and then can immediately lead to a sale. Whereas when a client is using a product at home, you have to wait weeks or months until they come back in for their next appointment, and so much can happen in that time for the client to get distracted and you to miss out on the sale. Using your own products in treatments ensures the educational process is streamlined and nothing is missed.

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Where To Buy

Your Back Bar Products will be underneath your Retail Products on the My Product Line page. If there are any products missing that you would like to add in Back Bar sizes please let use know at info@peakprivatelabel.ca

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