Gentle Facial Cleanser

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Cleanser That Doesn't Strip

A cleanser can make or break a skincare routine. It's the first step in any routine to remove any accumulated dirt, contaminants, and excess oil. This is the easy part, we have been making effective soaps since ancient times.

What's difficult is finding a cleanser that cleans, without stripping your skin. If your cleanser is stripping your client's skin of their natural barrier, it will be causing more problems than it solves. This is the problem we set out to address with our gentle cleanser.

What It Is

The Gentle Cleanser is a daily foaming cleanser, that is formulated to be effective yet gentle. It will remove pore-clogging dirt and contaminants, while protecting the skins natural barrier. This will leave your client's skin balanced, and soft, giving your clients the ideal foundation for their skincare routine.

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Why It Works

This product is an excellent cleanser for all skin types for these reasons.

1. Protects Your Skin's Barrier

A good cleanser should not strip your skin. Your skin's natural barrier is extremely important, and if your cleanser is stripping it away you will end up with dry, or even excessively oily skin as your skin goes into overdrive trying to replace it's natural healthy oils. This is why we have formulated this cleanser to be very effective at removing dirt, impurities, and excess oil, without stripping the skin. This leaves the skin clean, but still balanced.

2. Hydrates While Cleansing

Your client's skin will never feel dry after cleansing again. This cleanser uses hydrolyzed soy protein to increase their skin's ability to retain moisture, which provides a smoothing effect. Your clients will see more hydrated youthful looking skin. This provides a healthy base for products with high level actives to be applied to, and increases the efficacy of hydrating products, such as the Daily HydroBoost Serum or Rich Face Cream.

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Who It's For

A quality cleanser is a product that everyone can benefit from, though those below will benefit most from this product.

• Those who struggle with dull or dry skin.

• Those who struggle with breakout prone skin.

• Those who are looking for a cleanser that leaves them hydrated and refreshed.

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How To Use It

This product is a cleanser, so it comes first in your client's skin care routine. If your clients double cleanse, then they should use their oil-based cleanser first and then this cleanser.

Massage in circular motion over wet skin. Rinse thoroughly, pat dry, and moisturize skin. Use in the morning and night.

This cleanser is a great way to start your treatments in studio, as it will leave your client's skin in an optimal state to get the best results from your treatments. It is also a great way to introduce the product to your clients. You can see back bar options here.

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What To Tell Your Clients

• This cleanser will help you achieve a more hydrated youthful appearance by increasing the amount of moisture your skin can retain.




• This cleanser removes dirt and impurities without stripping your skin.




• This cleanser works both for oily skin and dry skin.

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